MITSUBISHI OUTLANDER
MEDIA DRIVE
CHALLENGE
Build Outlander 2016 brand awareness via classic but outside-the-box event
Limited budget, pricey San Francisco
72 media each driving 2015 and 2016 models
ACTION
Built multi-faceted scenic route with efficient road testing and varied microclimates
Managed logistics, transportation, hospitality suite
Selected hotel, catering, entertainment, décor
RESULTS
Memorable unique event
Buzz for the brand and new communications team
Extremely happy client
