NISSAN BRAZIL
DEALER MODEL LAUNCH
CHALLENGE
After the Nissan Juke launch, re-hired to help roll out new models to Brazilian Nissan dealers
Complexity!
300 dealers
for 5 days
International
arrivals
Cultural
differences
Track
drives
On and offsite meals and entertainment
ACTION
Located and shipped 28 vehicles to Arizona proving grounds
Coordinated test track drives, transfer buses, shopping shuttles
Arranged hotel, restaurants, musicians, decor, model reveal dance performance plus finale party
RESULTS
Met all project goals
Delivered a total experience
