NISSAN TITAN PREVIEW

MEDIA DRIVE

CHALLENGE

Create two-segment event for long lead and major media

Showcase Titan 2016’s light pickup handling and heavy-duty truck power

Demonstrate truck features in specific course exercises

ACTION

Worked with engineers, comm team, pro drivers and truck specialists on extensive scouting trip

6 media waves, 25 journalists, 4 courses in 7 hours:

Comfort
(vs. other trucks)

Towing

Off road

Work site
with payload

Substantial transportation, 30 staff on site, two detailing hubs

Arranged hotel, musicians, lunch venue

RESULTS

World class event

Truck features demonstrated in a fun, efficient way

Achieved program goals with gusto