WESTERN AUTOMOTIVE JOURNALISTS (WAJ) MEDIA DAY
MEDIA-SPONSORED EVENT
CHALLENGE
Produce WAJ event, while also supporting clients and media
Annual 3-day, 150-attendee event with ride and drive, off-road and track components
Keep the event fresh to increase attendance and sponsorships
ACTION
Developed and staffed drive route
Managed registration and most vendors (hotel, catering)
Handled all vehicle logistics – 60 cars, 10 clients
RESULTS
Satisfied multiple stakeholders, including WAJ board
Re-hired consistently year after year
Annual event revamp with new venues and themes
