NISSAN TITAN PREVIEW
MEDIA DRIVE
CHALLENGE
Create two-segment event for long lead and major media
Showcase Titan 2016’s light pickup handling and heavy-duty truck power
Demonstrate truck features in specific course exercises
ACTION
Worked with engineers, comm team, pro drivers and truck specialists on extensive scouting trip
6 media waves, 25 journalists, 4 courses in 7 hours:
Comfort
(vs. other trucks)
Towing
Off road
Work site
with payload
Substantial transportation, 30 staff on site, two detailing hubs
Arranged hotel, musicians, lunch venue
RESULTS
World class event
Truck features demonstrated in a fun, efficient way
Achieved program goals with gusto
