NISSAN LEAF MAJOR MEDIA PREVIEW
MEDIA DRIVE
CHALLENGE
2018 Nissan LEAF launch for five waves of up to 24 media:
Four US waves
One Canadian/Mexican wave
Create scenic Napa drive route avoiding severe burn areas after 2017 wildfires
Efficiently accommodate SFO/OAK arrivals/departures amidst grueling Bay Area traffic
ACTION
Performed initial scouting and site checks
Created scenic, fun drive route within EV mileage limits
Managed transportation for two executive shuttles and 13 media shuttles
Handled vehicle charging hurdles due to:
Limited Level 2 infrastructure in area
Client-provided Level 3 chargers above Yountville noise limit
RESULTS
Enjoyable, engaging event
Great drive route feedback from Nissan and the media
“Thank you very much for your hard work at the Nissan LEAF MMP. It’s always a pleasure to work with you guys. Thanks for taking such good care of our guests and our vehicles.”
- Nicole Smart, Nissan LIVE Events