WESTERN AUTOMOTIVE JOURNALISTS (WAJ) MEDIA DAY

MEDIA-SPONSORED EVENT

CHALLENGE

Produce WAJ event, while also supporting clients and media

Annual 3-day, 150-attendee event with ride and drive, off-road and track components

Keep the event fresh to increase attendance and sponsorships

ACTION

Developed and staffed drive route

Managed registration and most vendors (hotel, catering)

Handled all vehicle logistics – 60 cars, 10 clients

RESULTS

Satisfied multiple stakeholders, including WAJ board

Re-hired consistently year after year

Annual event revamp with new venues and themes